WWE.
We created 3 key fan experiences for WWE’s first stadium event in 30 years. We designed and built a popup store, a meet & greet event, The Undertaker Experience at Cardiff Castle and numerous window displays and instore activities at partner retailers.
WWE’s highest rated event ever.
the job.
The popup store saw queues of up to 2 hours to get in, and exceeded all sales targets by over 200%, selling out all but a few boxes of stock. The city of Cardiff was well and truly taken over by this event and we are proud to have played an integral part. We also produced bespoke digital content to direct visitors around the city.
Sales targets
exceeded by
over 200%
exceeded by
over 200%
"WWE leaned on CMYK to help create best-in-class consumer activations. Their attention to detail and can-do attitude set the table for success. What struck me most about CMYK was their ability to take on any project and knock it out of the park. CMYK took our expectations and used their knowledge and resources to make our ideas become a reality."USA Marketing Manager, WWE