Puma.
Puma asked us to come up with window and instore activation concepts for their Day to Night campaign, which had contrasting styles which needed to be communicated visually as day and night.
bringing the outside in.
the job.
A full family campaign, the spaces delivered a fresh, vibrant feel bringing life and light into the windows. The instore spaces were engaging and proved very popular with consumers. The retailer noticed a visible up-surge in sales and footfall compared to the previous weeks.
Temporary
display
the store
wanted to keep!
display
the store
wanted to keep!
"CMYK’s work is of great quality and they did an excellent job in translating the brand concept to an impactful retail elevation"Senior Trade Marketing Manager, Puma