Puma.

For the release of the science fashion hybrid, the OP-1, we were tasked by Puma to bring this progressive aesthetic to life in an interactive popup activation.

step
into
the
future.

the job.

We delivered a sleek interactive space with bespoke lighting, a steel frame structure and a purpose built digital interface. This allowed consumers to learn about the product, it’s features and innovative detailing. Fusing elements of fashion, modernity, and technology.

creative
& digital
design &
build.
"It’s an absolute pleasure working with CMYK."
Senior Trade Marketing Manager, Puma