NBA.

To celebrate the official partnership between the NBA and Foot Locker, and the start of the 22/23 NBA season, we were approached to create an elevated retail activation space in the new Champs Elysees store.

Designed & built within a week.

the job.

This project came with extreme time pressure, as we had a week from full brief to installation. Our creative team came up with the design and graphic approach, incorporating one-of-a-kind customised basketballs and jerseys to create an immersive basketball experience.

Launching Foot Locker's Global Basketball Platform