Mattel.
Mattel engaged CMYK to create interactive and playful retail areas within some of its key European retail partners. Encouraging interaction on a kid’s level.
Encourage play instore.
the job.
Bringing some iconic brands to life, we used interactive elements such as a full-size Thomas and Barbie selfie box, coupled with sounds and props to encourage kids to play with the displays, increasing engagement and in turn, sales.
Working
together
for over
12 years.
together
for over
12 years.