Foot Locker.

Every year, the Brixton Topcats celebrate the memory of their late founder, Jimmy Rogers, who was responsible for an extensive list of British basketball talent, including two-time NBA All-Star, Luol Deng. Foot Locker asked CMYK to create a popup display for their Brixton community store.

A tribute
to a
local
legend.

the job.

We created a layered display that served as both a merchandising space for limited edition apparel – the proceeds from which went to the Topcats and their work in the local community – and a story-telling piece. A signing event was held where ex players could leave their messages of tribute. The display was relocated after the instore activation to Brixton Recreation Centre, where it stands as a lasting reminder of Jimmy’s work.

Temporary
display became
a permanent
memorial.