Events

NBA

To celebrate the official partnership between the NBA and Foot Locker, and the start of the 22/23 NBA season, we were approached to create an elevated retail activation space in the new Champs Elysees store.

Puma

Puma asked us to come up with window and instore activation concepts for their Day to Night campaign, which had contrasting styles which needed to be communicated visually as day and night.

The Entertainer

We worked with some of our brand partners to create bespoke zones within The Entertainer’s flagship store at the Bullring, Birmingham. We created spaces for WWE, Thomas, Barbie and Hot Wheels, with ample merchandising space and interactivity to encourage engagement and curiosity.

Mattel

Mattel engaged CMYK to create interactive and playful retail areas within some of its key European retail partners. Encouraging interaction on a kid’s level.

Foot Locker

Every year, the Brixton Topcats celebrate the memory of their late founder, Jimmy Rogers, who was responsible for an extensive list of British basketball talent, including two-time NBA All-Star, Luol Deng. Foot Locker asked CMYK to create a popup display for their Brixton community store.

Puma

For the release of the science fashion hybrid, the OP-1, we were tasked by Puma to bring this progressive aesthetic to life in an interactive popup activation.

WWE

We created 3 key fan experiences for WWE’s first stadium event in 30 years. We designed and built a popup store, a meet & greet event, The Undertaker Experience at Cardiff Castle and numerous window displays and instore activities at partner retailers.